Google Analytics Essentials for Healthcare Websites

Part I: Introduction & Installation

1. What is Google Analytics and Why Do You Need it?

2. How does Google Analytics Work?

3. How to setup a Google Account

4. How to create and setup a Google Analytics account

5. How to add Google Analytics to your WordPress website

Part II: Configuring the Interface

6. A tour of the interface

7. Working with segments

8. Setting up views

9. Defining and configuring goals

PART III: Generating and Understanding Reports

10. Setting dates and comparing data sets

11. Overview data

12. Browsers and devices (demographic)

13. Traffic sources (acquisition)

Page data (engagement)

1. What is Google Analytics and Why Do You Need it?

Google Analytics Essentials for Healthcare Websites 1. What is Google Analytics and Why Do You Need it?

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